Nickname(s):I Grigi (The Greys), L’Orso (The Bear)
Founded:1912 (Refounded 2003)
Stadium:Stadio Giuseppe Moccagatta (Alessandria)
Capacity:6,000
1950s Logo
1990s-2016
2016-Present
US Alessandria 1912 Crest History
Throughout its history, Alessandria's crests have been defined by the club's unique grey colours, which gave rise to the famous nickname I Grigi ("The Greys"). Unlike many Italian clubs, Alessandria's visual identity has traditionally been centred on civic symbolism, monograms and references to the city rather than animals or mythological figures.
During the 1990s, Alessandria introduced more modern shield designs that combined the grey club colours with red elements taken from the city's heraldry. The club name became increasingly prominent within the badge, reflecting broader trends in football branding.
A significant redesign arrived after the club's rebirth as US Alessandria Calcio 1912. The badge returned to a more traditional heraldic appearance, featuring a shield inspired by the city's coat of arms together with the club's name and foundation year. The redesign aimed to reconnect the club with its historical roots while presenting a modern image.
US Alessandria 1912 Club History
Founded in 1912, Alessandria is one of the oldest and most historic football clubs in Italy. Based in the city of Alessandria in Piedmont, the club quickly established itself as one of the pioneers of Italian football and became an important force during the sport's formative years. The team adopted its distinctive grey shirts, earning the famous nickname I Grigi ("The Greys"), a unique identity that remains synonymous with the club today.
During the early decades of Italian football, Alessandria was among the country's leading clubs. The team competed regularly at the highest level and played a significant role in the development of the sport in Italy. In the 1920s, Alessandria emerged as one of the strongest provincial sides in the nation and challenged many of the established powers of the era.
One of the most important figures in the club's history was Adolfo Baloncieri, regarded as one of the greatest Italian footballers of the interwar period. Under his leadership, Alessandria enjoyed some of its most successful years and became a respected competitor in the national championship.
The club reached the Italian Championship semi-finals on several occasions during the 1920s and came close to competing for the national title. Although Alessandria never won the championship, it established a reputation for producing talented players and playing attractive football.
Alessandria occupies a special place in Italian football history because it was the club where Gianni Rivera, one of Italy's greatest-ever players, began his professional career. Rivera made his debut for Alessandria at just fifteen years of age before moving to AC Milan and becoming one of the legends of the game.
One of the club's most memorable achievements came in 1974, when Alessandria reached the Coppa Italia Semi-finals, defeating several higher-ranked opponents before eventually being eliminated. The run remains one of the finest cup campaigns in the club's history.
A new era of optimism arrived during the 2010s. The club became one of the strongest sides in Serie C and attracted national attention during the 2015–16 Coppa Italia, when it reached the semi-finals as a third-tier club. Alessandria defeated several Serie A teams along the way and became the first team from the third division in decades to reach the final four of the competition.
The greatest modern achievement came in 2021, when Alessandria secured promotion to Serie B for the first time since 1975. The success ended a wait of nearly half a century and was celebrated as one of the most important moments in the club's modern history.
Alessandria plays its home matches at the Stadio Giuseppe Moccagatta, one of the oldest football stadiums in Italy. Opened in 1929, the ground has witnessed some of the most important moments in the club's history and remains a symbol of football tradition in Piedmont.
Historically, Alessandria's main rivalries are with fellow Piedmont clubs such as Novara, Pro Vercelli, Casale and Derthona. These fixtures are among the oldest rivalries in Italian football and reflect the rich footballing heritage of the region.
