Santos Laguna Crest History
The crest of Santos Laguna is strongly connected with the club's traditional green-and-white colours and with the football identity of the Comarca Lagunera. Unlike many older Mexican clubs, Santos has maintained the same basic visual concept throughout much of its modern history: a football-shaped badge topped by a crown.
The 1997–2001 crest featured a circular football design divided into green and white sections. The name Club Santos Laguna appeared across the centre in black, while a golden crown sat above the ball. A single gold star beneath the name represented the club's first Mexican league championship.
Between 2001 and 2008, the basic structure remained almost unchanged. Minor adjustments were made to the colours and proportions, while a second championship star was added following Santos Laguna's second league title.
In 2008, the club celebrated its 25th anniversary with a special commemorative crest. The traditional football and crown disappeared temporarily, replaced by an elegant intertwined S and L monogram, surrounded by the words Club Santos Laguna – 25 Aniversario.
The 2008–2011 crest returned to the traditional crowned football. The design became cleaner and more strongly outlined, while three stars represented the club's league championships achieved by that point.
Following another championship, the 2012–2015 version displayed four stars around the lower part of the badge. The crown, football structure and Gothic-style Santos lettering remained central to the identity.
The 2015–2018 crest added a fifth star following the club's Clausura 2015 championship. Rather than changing the basic badge, Santos continued its tradition of marking each league title with an additional gold star.
After winning the Clausura 2018 championship, a sixth star was incorporated into the crest. The 2018–present design therefore features six gold stars beneath the crowned football, representing Santos Laguna's six Mexican league titles.