Pumas UNAM Crest History
The crest history of Pumas UNAM reflects the club's close relationship with the National Autonomous University of Mexico (UNAM). Over time, the identity developed from traditional university symbols into the famous stylised puma head, which has become one of the most distinctive emblems in Mexican football.
The 1960–1962 crest was dominated by a large gold letter U, representing the university. A football appeared inside the letter, while diagonal green, white and red stripes referenced the colours of the Mexican flag.
In 1962, the club adopted a completely different identity. The 1962–1970 crest featured a realistic puma head placed over a football, with the word UNIVERSIDAD underneath. This marked the emergence of the puma as the club's principal sporting symbol.
The nickname and symbol had developed through the university's sporting culture. The puma represented qualities such as strength, speed and determination, and gradually became inseparable from UNAM's football identity.
Between 1971 and 1975, the club returned to a much simpler university-based design. A large dark-blue U formed the entire badge, with UNAM written vertically inside and a small green, white and red diagonal stripe crossing one side.
The decisive transformation came in 1975, when the club introduced the emblem that remains essentially unchanged today. The design was created by Manuel Andrade, commonly known as “El Pajarito”, and transformed the puma into a highly stylised geometric symbol.
The gold puma head was placed inside a rounded dark-blue triangular shape. The design was deliberately simple and could be reproduced easily on shirts, merchandise and other club materials.
The emblem also contains several visual ideas within a single design. The puma's face forms the central image, while its geometric construction and triangular background give the badge a distinctive modern appearance that was radically different from traditional football shields.