Historical Crests Club Puebla

Name: ​ ​Club Puebla

Nickname(s): ​La Franja (The Stripe), Los Camoteros (The Sweet Potato Growers)

Founded: 1944

Stadium: Estadio Cuauhtémoc

Capacity: 51,726

Club Puebla Crest History

The crest history of Club Puebla has changed considerably since the club's foundation in 1944, but its most enduring visual feature is the famous diagonal blue stripe, known as La Franja, which has become the defining symbol of the club.

The 1944–1970 crest was based heavily on the heraldic identity of the city of Puebla. It featured an elaborate historic-style shield containing architectural imagery and the name PUEBLA F.C., creating a direct connection between the club and its home city.

From 1970 to 1981, the badge was modernised into a more conventional shield. Architectural elements remained at its centre, surrounded by blue and red details, preserving the connection with Puebla's civic identity.

The short-lived 1981–1982 crest commemorated the club's approaching 40th anniversary with the inscription PUEBLA 40, while retaining the earlier city-inspired shield within the design.

In 1982–1983, Puebla briefly adopted a completely different emblem consisting of a blue-and-white football accompanied by the words PUEBLA FC MÉXICO.

A much more recognisable identity emerged in 1983. The new crest featured a shield crossed by a diagonal blue stripe, directly referencing the famous stripe worn across Puebla's shirts. A football with flowing lines appeared above the shield, while Puebla F.C. was prominently displayed across the centre.

Following the club's 1989–90 league championship, a second star was added to the badge. The 1990–1993 crest therefore displayed two stars representing Puebla's league titles of 1982–83 and 1989–90.

Several commemorative and experimental designs followed during the 1990s. The 1994 crest celebrated the club's 50th anniversary, while the 1995–1998 badges simplified the identity into a rectangular shield dominated by the diagonal La Franja stripe.

From 1999, Puebla returned to the more elaborate shield-and-football design. Different versions used varying shades of light blue and altered the arrangement of championship stars, while the overall identity remained consistent.

Special anniversary badges also appeared, including a 60th-anniversary crest in 2004, demonstrating the club's frequent use of commemorative variations alongside its regular emblem.

Between 2007 and 2016, the traditional Puebla shield was repeatedly refined. The colours became brighter and cleaner, while the football, flowing stripe and championship stars remained important elements.

A dramatic redesign appeared in 2016. Puebla introduced a circular badge featuring a stylised image inspired by the city's architecture and the Angel of Puebla, surrounded by the words CLUB PUEBLA 1944. Although visually distinctive, it represented a major departure from the traditional La Franja identity.

The experiment lasted only two years. In 2018, Puebla returned to its historic shield and, importantly, restored the diagonal stripe as the dominant element.

The 2018–present crest is deliberately simple. A dark-blue diagonal band crosses a white shield, while the name Puebla appears prominently across the centre. The football and flowing lines above the shield preserve elements of the club's earlier badges.

Today, the crest once again places La Franja at the heart of Club Puebla's identity. After decades of redesigns and experiments, the diagonal blue stripe remains the element that most clearly connects the modern badge with the club's football tradition and its famous nickname.

Club Puebla Club History

Club Puebla is a professional football club from Puebla, Mexico, founded on 7 May 1944. The club entered Mexico's professional league shortly after its creation and quickly established itself as the principal football representative of the city and state of Puebla.

From its earliest years, Puebla became associated with its distinctive white shirt crossed by a diagonal blue stripe. This feature produced the nickname La Franja, The Stripe, which eventually became one of the most recognisable identities in Mexican football.

Puebla enjoyed immediate success in cup competition. The club won its first Copa México in 1944–45, only a year after its foundation, and added another cup victory in 1952–53.

Financial difficulties subsequently affected the club, and Puebla disappeared from Mexico's highest level during the late 1950s. After several years outside the professional elite, the club was reorganised and eventually returned to the top division in 1970.

The greatest period in Puebla's history began during the 1980s. In the 1982–83 season, the club reached the league final against Guadalajara. After the two-legged final finished level, Puebla won the penalty shootout to capture its first Mexican league championship.

Puebla remained competitive throughout the decade, but an even greater achievement followed in 1989–90. The team won both the Mexican league championship and Copa México in the same season, completing the famous Campeonísimo double.

The 1989–90 championship became Puebla's second league title and established that generation among the greatest teams in the club's history. Players such as Carlos Poblete became closely associated with this successful era.

Puebla then achieved international success by winning the 1991 CONCACAF Champions' Cup. The club subsequently captured the Copa Interamericana in 1992, defeating Chilean side Colo-Colo and adding another important trophy to its collection.

The following decades proved much less stable. Financial problems, ownership changes and inconsistent sporting results repeatedly affected the club. Puebla was relegated from the top division but managed several returns, reinforcing a reputation for resilience.

Another relegation came in 2005, sending Puebla into Mexico's second tier. The club returned briefly before being relegated again, but won promotion once more in 2007, beginning a more sustained period in the top flight.

During the following years, Puebla frequently competed with more limited financial resources than Mexico's largest clubs. Nevertheless, La Franja developed a reputation as a difficult opponent and periodically reached the Liga MX playoffs.

The club experienced a notable revival in the early 2020s. Under coach Nicolás Larcamón, Puebla developed into one of Liga MX's most competitive teams and reached the Guardianes 2021 semi-finals, one of its strongest league performances in many years.

Puebla plays its home matches at the Estadio Cuauhtémoc, opened in 1968. The stadium is one of Mexico's most historic football venues and hosted matches during both the 1970 and 1986 FIFA World Cups.

The club's most traditional rivalry is with Veracruz, a fixture historically known as the Clásico del Sur. Regional encounters with other central Mexican clubs have also carried significance, although Puebla's identity has traditionally been centred more strongly on representing its city and state.

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